Employer Branding @ Roche PVT

Roche PVT Employer Branding goes to the next round

Roche PVT - Where Software Developers Can Feel Free
Roche PVT – Where Software Developers  Feel Free

Companies must do more and more, to be attractive to new employees and remain interesting and challenging for existing staff. Employers are more and more committed to making this kind of work life balance available. Roche PVT located in the south of Germany at the locations Waiblingen, Remseck and Kornwestheim is one of these companies, which offers a lot to the employees but is still not that famous in the area. It is certainly a challenging task to get a higher awareness as an employer, than local heroes such as Daimler, Stihl, Kärcher, Porsche, Bosch, and many other world market leaders being in this area for a much longer time.

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In order to meet this challenge, the team of Birgit Frey, Head of Site Communication at Roche PVT, has been supported by the Schmittgall Health agency team. “It was important for us to develop the campaign further and to focus on reaching the target group in the communication with a stronger awareness approach. Last year, I set up the basics with the “Sei-Erfinder.de” (=”be an inventor!”) campaign together with the customers and now with the new agency we will flank these campaign with films and blog contributions add reach to the campaign’, reports Julian Weinert, Director of Client Services of the Schmittgall Health agency. “We are currently growing very fast at the location and it is important that we also grow in perception in the region. For this, our goal was to get a campaign that also expresses how open we are looking for individuals. Whole people with strengths and weaknesses who have goals and who want to join a team. Whether as a specialist or a leader, “says Patrizia Manca, Head of Human Resources, Roche PVT GmbH.

In several waves, different short spots will appear on Youtube, showing the intention for the campaign. To show real people could come to Roche PVT with all their talent and needs.

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Roche PVT GmbH is one of the younger companies in the Roche Group and specializes in the automation of pre-and post-analysis in the medical laboratory. From the fully automatic centrifugation of blood samples, to opening, pipetting, sorting and sealing, important steps are automated in a reliable and reliable manner. In order to always be new to the new requirements in the field of health care as a market leader and continue to be a pioneer in the industry, innovative methods, processes and approaches at Roche PVT are also important.

Media:

Pharma Relations

Healthcare Marketing

Schmittgall Werbeagentur

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