COMPRIX – The Healthcare Creativity Award

The new registration documents for the 2017 COMPRIX Healthcare Award are available at www.comprix.de. COMPRIX is the largest award of it’s kind with the focus on creativity in pharma and healthcare marketing.   This years top news is that the COMPRIX gets company by the “COMPRIX Campus“. The COMPRIX Campus is the new edutainment format, specialized…

Automotive Health 2.0

Ideas and story originally published on blog.daimler.de Mobile Health became more popular or even was invented when the first smartphones came to market. Nowadays “mobile health” includes Fitbit, Jawbone and AppleWatch to name just a few representative brands for this market. But only a few companies or even people work on “Automotive Health 2.0” how…

Healthcare Efficiency Days

Healthcare Efficiency Days 2016 for several years, the Schmittgall Group and K & A Brand Research are organizing the event “healthcare efficiency days”. In a series of evening events, this program offers cutting edge topics for industry decision makers. The 2016 events were in Nuremberg, Frankfurt, Stuttgart and Munich included the following topics: 1. When…

Exponential Medicine 2016

First of all – like 2015 the event was an amazing experience with a lot of fascinating talks, stunning speakers and nice side events. Now comes the hard part – I try to figure our what were the most inspiring parts for me. On the first day, I liked getting a perfect overview on what is…

Creative agencies as partners for innovation

In some minds, the creative agency is still the partner only for colourful pictures and paintings. But nowadays these branch is a lot more. When it comes to creativity and creating new campaign ideas, the same skills are needed, that are necessary for the creation of innovative strategies, product ideas or excellent programming skills. To…

Health 2.0 Barcelona – my personal event summary

Okay, this was my first time at „Health 2.0“ in Barcelona and I’d like to share some impressions and a short personal summary with you. Day 1 (update will follow soon) Health 2.0 Trends around the world Co-chairman Matthew Holt and International Director Pascal Lardier kick off the 7th annual Health 2.0 event at the…

Comprix Healthcare Award 2016

Friday 29th of April was the evening of the Comprix 2016 Healthcare Award. „Comprix Heroes 2016“ was the motto and several hundred people joined the event to see who made the most creative and/or innovative healthcare marketing projects during the last year. There were lots of nice cases and great ideas but I picked the…

Virtual Reality has a big future in healthcare.

Virtual Reality is still one of the major topics when it comes to innovation. Since the acquisition of Oculus VR by Facebook, speculations about value and potential of VR are massively growing. Almost all companies developing interesting VR or AR technology have their roots in the US. The ones who have own technology or may set…

Exponential Medicine 2015 – The complete summary

Exponential Medicine 2015 was in Hotel Del, San Diego from 9th to 12th of November.  The following summary gives a good impression about what happened at #xMed. Day 1 Okay, day 1 was already flashing… I expected a lot and I was not disappointed! Let me share some impressions with you. After an intro of…

Exponential Medicine 2015 – Day 2

Day 2 After a spectacular first day, the second day here at the Del in San Diego was also very interesting but not as flashing as the first one. I am very sorry to say so, but some informations were more “classic” than the hotel. Cloud-Computing is no new thing, thats why some of the presentations…